Philippine Startup: AutoConscience

Philippine Startup: AutoConscience

So the last business I set up an eternity ago (6 years to be precise) is chugging along nicely. It makes money. Guests are, overall, happy. But to be honest, Alcoves has become a little boring for me. Yes I’m extremely grateful that the apartments are renting well and I’ve poured a lot of hard work into the “buffet apartment hotel”. But I’ve been itching for awhile now to launch another crazy idea.

As such, I’ve gathered a small team and together we’re creating an app to help ordinary people fight Manila traffic. We want to build something that is so useful and simple that anyone on the road can use it to improve road conditions.

(Any idea that even attempts to alleviate traffic in Manila is foolhardy so I thought this would be an interesting challenge.)

The app itself is simple – it will allow you to report good and bad driving behavior. We hope that since drivers will be able to receive a lot of feedback, almost in real time, they will be encouraged to do more of the good driving (signalling, using proper lanes, not blocking the intersection) and less of the bad (swerving, smoke belching, not signalling, etc.)

AutoConscience (that’s our app) is still in development but we hope to launch it by October 2017. This early we’ve already gotten some interest – we were one of the finalists at the 2017 Startup Summit Philippines.

This is a new challenge for me – leading a team purely focused on a software product. I taught myself HTML and CSS in the past but do not consider myself a technical founder. So in short the odds are high that this will be a spectacular failure! At the very least it will be exciting.

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